By Mason Skender | | Mar 25, 2019

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Video Essentials – Video sizes for Social Media

How & why to choose the correct size for your social media videos and images.

 

The difference between ratio & resolution

As a quick refresher we need to understand the difference between ratio and resolution in video terms. As you can see in the graphic below, ratio refers to the relationship between the width and height describing the overall ‘shape’ of the video. Resolution refers to the pixel count which is the defined measurements of the width and height, in pixels.

Video real estate

Video ratio is dependant on where you are going to distribute your video. We refer to the space your video takes up online as ‘video real estate’. Ideally you want to maximise that space to boost your video’s visibility. The 16:9 ratio is the universal video standard as most of the world uses screens that are 16:9, although some might still be rocking the retro 4:3.

You could post a 16:9 to Facebook however, you won’t be maximising your video real estate. Posting a square video to Facebook covers more of the newsfeed providing potential viewers more time to be drawn in by your content as they scroll through their feed. So, if that’s how it works then why don’t we use 16:9 portrait to take up the whole screen?! Well, the way most social media news feeds work, they would automatically crop your 16:9 portrait back down to square. However, there are specific applications of 16:9 that do maximise real estate. It can be used when you’re posting a story or if you are using Snapchat as a platform to promote your business.

3 Video Size Tips

  1. If you are posting to a news feed then use 1:1 ratio aka square.
  2. If your video is long form or being consumed by the masses then use 16:9 landscape.
  3. If you are posting a story (remember this is Facebook, Instagram, or Snapchat stories) then use 16:9 portrait.

 

Recommended sizes for social media Video

 

Facebook

Ratio

Resolution (W) x (H)

videos

accepted video

16:9 Landscape

1920 x 1080 px

recommend video

1:1 Square

1080 x 1080 px

stories

16:9 Portrait

1080 x 1920 px

Cover video

16:9 Landscape

1920 x 1080 px

images

stories

1080 x 1920 px

page cover

820 x 312 px

event cover

1920 x 1080 px

group cover

1640 x 859 px

profile image

180 x 180 px

new feed image

1200 x 628 px

shared image

1200 x 600 px

Ad (link)

1200 x 628 px

Ad carousel

600 x 600 px

Linkedin

videos

Recommend video

16:9 Landscape

1920 x 1080 px

images

Shared image

1104 x 736 px

Linked image

1200 x 628 px

Personal background

1584 x 396 px

Company banner

646 x 220 px

Company background

1536 x 768 px

Profile image

400 x 400 px

Company hero

1128 x 376 px

Company logo

300 x 300 px

Square logo

60 x 60 px

Instagram

video

accepted video

16:9 Landscape

1920 x 1080 px

recommend video

1:1 Square

1080 x 1080 px

stories

16:9 Portrait

1080 x 1920 px

images

stories

1080 x 1920 px

Square post

1080 x 1080 px

Horizontal post

1080 x 566 px

Photo thumbnail

161 x 161 px

Profile Image

110 x 110 px

Vertical post

180 x 1350 px

Youtube

video

Recommend video

16:9 Landscape

1920 x 1080 px

images

thumbnail

1280 x 720 px

Channel art

2560 x 1440 px

Channel icon

800 x 800 px

Vimeo

video

Recommend video

16:9 Landscape

1920 x 1080 px

Cover video

16:9 Landscape

1920 x 1080 px

images

Poster image

275 x 407 px

thumbnail

1920 x 1080 px

Profile image

600 x 600 px

Snapchat

video

stories

16:9 Portrait

1080 x 1920 px

image

stories

16:9 Portrait

1080 x 1920 px

Twitter

video

accepted video

16:9 Landscape

1920 x 1080 px

recommend video

1:1 Square

1080 x 1080 px

accepted video

16:9 Portrait

1080 x 1920 px

images

Share image

1200 x 675 px

header

1500 x 500 px

Profile image

400 x 400 px

In-stream photo

440 x 220 px

Website card

1024 x 512 px

Share link with image

800 x 418 px

Pinterest

video

accepted video

16:9 Landscape

1920 x 1080 px

accepted video

1:1 Square

1080 x 1080 px

recommend video

16:9 Portrait

1080 x 1920 px

images

Pinterest pin

800 x 1200 px

Board cover

222 x 150 px

Large thumbnail

220 x 150 px

Small thumbnail

55 x 55 px

Profile image

165 x 165 px

Google display network

video

Recommend video

16:9 Landscape

1920 x 1080 px

images

Medium rectangle

300 x 250 px

Large rectangle

336 x 280 px

leaderboard

728 x 90 px

banner

468 x 68 px

Half banner

300 x 400 px

Half page

300 x 600 px

skyscraper

120 x 600 px

Small square

200 x 200 px

Wide skyscraper

160 x 600 px

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