The Business of Creativity – How creativity can boost your results
What does creativity have to do with business? Adobe and Forrester Consulting released a study that shows 82% of companies strongly agreed that creative thinking gains business results. Fostering creativity in businesses makes employees and leaders more comfortable with ambiguity and change, leading to improved productivity.
Think about where you get your most creative ideas? The most uncommon answer is “at work”, but that can be changed with the right work culture. Bear in mind that everyone is stimulated differently, so businesses need to take the time to understand their team’s creative needs. Red Bull’s High-Performance Group and Vibrant Data studied the world’s most creative minds, from entrepreneurs to musicians to engineers, to see how they could ‘Hack Creativity’ – here’s what they found…
Offer private workspaces. Open offices tend to be the norm these days, however, the majority of people are more creative in a private environment. Contrary to popular belief, private spaces don’t necessarily lead to isolation, in fact, recorded collaboration had a big increase with smaller groups in private spaces.
Give your team some time outdoors. 64% of the study participants said that time spent outdoors stimulated their creativity, accrediting nature as an important part of their creative process.
Set parameters. The cliché of “thinking outside the box” doesn’t always result in the best ideas. More than half of the study said they were more creative when they were forced to work within the bounds of existing rules.
Allow for adaptability. Usually, a business will have a concrete plan or process, but some of the most creative individuals go into a project without crafting a strategy. We’re not saying that zero strategy is best. But a strategy that is flexible enough to deal with obstacles and open enough to adapt to opportunities by chance enables teams to change and reframe their approach.
In addition to creating the right environment, here are two activities to stimulate people to think creatively. They are called energizers:
Taking ‘no’ out of the scenario ensures everyone’s ideas are heard. Participants should also reflect and compare what they felt to emphasize what it means to be heard, as this also promotes creative thinking.
This is a great energizer for showing ambiguity in visual and written communication, context and interpretations. Everyone usually has a laugh as they share their results, but it really pushes the importance of communication which not only promotes but also aids creative thinking.