17 YEARS OF RECRUITMENT VIDEO PRODUCTION IN PERTH, WA

On the look-out for the perfect candidate? Dreaming of finding the right person to take your business to the next level?

Then a recruitment video is an extremely powerful tool that embraces the power of story telling to help businesses tell potential employees why they’re the best choice for them.

The first thing that your perfect candidate will look at when considering a role is your company website, and if you can place the perfect video in front of them at the right time, you are much more likely to attract spades of the best talent for your business.

Lasso embraces the power of story-telling to help businesses tell potential employees why they’re the best choice for them.

A recruitment video is a powerful tool, particularly when good people are thin on the ground. One of the first things a potential employee is likely to do when interviewing for a role is google your company and read and watch widely to try to determine the company’s culture. It’s not just a job to a potential candidate, their decision will have a significant impact on their lifestyle.

A good recruitment video can share the great things about your company with a new audience via your website, blog, YouTube or Vimeo. Sharing the culture of your company through employees is an authentic and interesting way to tell your company story. People like to hear from real people, so employee testimonials are a credible source of information for this market. Your employees’ thoughts on their job, the projects they work on and the unique benefits your company offers far outweigh a corporate voice-over, in our humble opinion.

Using real people in your recruitment video will also show the diversity in your company, without you having to say a word about it. This is the power of the visual in video.

A recruiting video should define the qualities you want your people to possess as well.

Remember that it’s important for your recruitment video to reflect your company culture in an interesting way that will attract people of the same ilk. Are you a quirky bunch? If so, we think of some quirky ways to highlight the benefits of working in your company or to introduce the teams. Are you high-tech? Then the look and style of the video should have a high-tech feel that will attract people that want to work in that environment. Do you have to be a nature-lover or a number cruncher? These decisions are made in pre-production and will reflect the look and feel of your video.

And it goes without saying that your recruitment video should reflect your company brand.