A successful video production starts with a great brief. It’s our job to ensure we get one. We want to understand a number of aspects about your project, such as what you want the video to achieve, your target audience, key messages and what digital or marketing assets you may already have. Our on-line request form, asks these questions and a few others just to get us started. Answer as best as you can and let us take it from there.
The erudite Kevin McCloud of ‘Grand Designs’ fame often uses the word ‘bespoke’ to describe a one-off, never before made piece of well, house. He may be referring to a staircase or window, but in our case, all of the videos at Lasso are bespoke. After 17 years in business I can honestly say that I’ve never made the same video twice. Hence, we need to gather your information before providing you with a price, because we hate to get it wrong. However, if you have sample videos that you like, tell us what you like about them. This will help us to establish the style of video you like and give you guidance on what it will cost.
Complete our request form for a rough estimate and great ideas now.
Video production takes place in three stages. The first stage is Pre-Production during which we develop a production brief, write the script and produce a filming schedule. We’ll also discuss the production options with you. This may include voice over, dramatisations, animations, equipment and filming techniques, timelapse sequences, aerial footage, studio or location based and anything else specific to your project. The next step is for us to draft a script based on the production brief, and workshop it with you until you are happy for it to go to production. The script also allows us to draw up a production schedule. This will include all the relevant production dates so we have a timeline that details the production stages, from shoot dates right through post production to delivery of the finished video.
The second stage is Production. This is basically the filming of the project or animation production. Successful filming requires careful planning which is why the pre-production stage is so important.
The final stage is Post-Production. At this stage the footage is edited together with any voice over, music, titles and graphics. The first edit produced is called a rough cut or first pass. Changes are made to the rough cut based on client feedback. Once the rough cut is approved the sound is mixed to correct levels and a ‘fine cut’ is produced, which includes the colour grade to match any colour inconsistencies between shots. The final cut is, of course, the ‘final cut’.
We want you to share information, contribute ideas and provide feedback throughout the process. This makes sure that your project stays on track, and that you receive the video that best meets your business objective. We will communicate with you throughout the process and will generally need your assistance to get your staff involved.
‘Changes’ refers to alterations or additions that you may wish to make at the editing stage. With Lasso, you can make changes at three stages: the rough cut, the ﬁne cut, and one final opportunity at the completion of the edit (final cut).
With Lasso you do, simple as that. Once you have paid for it, the footage belongs to you. However, the majority of our clients want us to look after it, and we do, that’s all part of our service.
Lasso has had a lot of experience preparing and coaching non-professional actors and presenters. We know how to help people feel at ease and look their best and can even provide extra training if it’s required. Donna Skender offers training in live presentations and on-camera performance training.
Busy people generally don’t have time to learn lines and they can often sound too rehearsed if they do. Generally, an autocue should only be used if the ‘talent’ (that’s our name for the on-camera spokesperson) is looking directly into the camera. There is an art to reading an autocue, but we help with that on-set. The other option for a person who doesn’t want to spend the night before learning lines is to do the piece as an interview. We ask the questions (which can be cut out of the edit) and the ‘talent’ delivers a much more natural response.
Our proven system whereby there are a number of milestone check and approval points guard against this outcome. In fact, it has never happened at Lasso because there is simply no surprises. Our process ensures we stay on course and that the completed video accurately matches your brief.