By Beth Cole | | Mar 26, 2019

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3 easy steps to boost your business online

Want more clicks through Google?
Read on for three easy steps to help boost your business listing.

If you have a business and you don’t have a listing through Google My Business, chances are you’re not getting as much exposure as those that do.
Google My Business is a free tool for you to manage your business’ online presence across Google.
So if you’re not already on board, get on it! It’s an easy step by step process online.

Step 1: Adding photos to your business listing receives almost 50% more requests for driving directions on Google Maps as well as 35% more clicks through to their websites compared with businesses that have little to no photos or videos. It’s important to make your images appealing. No one wants to see a pixelated close up of coleslaw! Showcase your products and services, help people find your business and tell your story using good looking content. Hire a photographer, buy a good camera, anything to get those nice photos that will draw in your clients.

Step 2: For something more immersive, opt for a virtual tour of your business. It’s a simulation of a real location using 360 photos or a sequence of images. A virtual tour allows your customers to instantly experience the feel and atmosphere of your location and gives them a better sense of what it’s like to visit.

Step 3: If your customers enjoyed their experience, get them to write you a review. Your Google rating can have a huge influence on whether people decide to visit your business. Customer service is king. Aim for 5 stars baby!

With Google the most widely used search engine, make your business listing a top priority to improve visibility and experience for your customers.

Get in touch with Lasso for more help with your online business strategy, photography needs or virtual tours.

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